To date, the reference market where we find the properties that we then undertake for our customers’ attention is South Florida. We know it perfectly and we are immediately in a position to understand whether an investment can undergo a good revaluation and how long this can take place.
Fully aware that this market is starting to be mature, we are obviously looking at a whole host of alternative realities that are perfectly capable of keeping current net earnings levels for investors.
Actually, today’s performance will not be touched by the full maturity of the market, but the only finding is the fact that it will be increasingly difficult to buy properties that can guarantee such a large scaffold.
What then prevents us from offering our customers these new realities immediately? It is soon said: before we offer anything to the needy, we must be more than ever certain and sure about the reality we are dealing with.
We need to be confident that the network of professionals on which we will rely and on which we will rely on you and our other customers will be more than reliable. As you well know, you can not be certain of a person’s reliability in 5 minutes, as well as you can not be certain of its reliability in 5 months.
Before you propose a product, just like we did for Florida, we like to be certain and fully master of every facet and facet of what we are going to offer.
We also need to acquire the full knowledge of the new market so that we can always go and take the most desirable goods for us and for you.
The reports are built day by day. No hurry. In Florida, our professionals are all honored and of great professionalism. And we are so sure of this to put it in writing. If we find ourselves in the condition of having to add someone to our network we are immediately able to understand whether it will be good or not and above all, if it is not suitable, we can in any case allow us to relocate the work we would have entrusted to him, our other professionals waiting to find the right person.
In a completely new market, however, the establishment of a network to be fully acquainted takes some time: we are working and we will soon be ready.
Also, not all markets are good for European investors. We must propose markets that in the collective imagination are immediately represented. Exactly like Florida.
If someone asks you for a description of Miami, you could answer immediately and think of a beautiful, rich and sunny reality with the sea and fun. If anyone asks you to talk to Chattanooga Tennessee, what can you answer? Would you ever be willing to invest in Chattanooga Tennessee?
I think you’d probably know more, even just to figure out which place we’re talking about.
Future markets, strength play, will have to be as appetizing as the one in Florida in terms of both performance and image!